Description
Author Kevin Michaels describes the book in this video.
AeroDynamic: Inside the High-Stakes Global Jetliner Ecosystem is a recipient of the Choice Outstanding Academic Titles Award, 2019
"This is the best book written since John Newhouse's The Sporty Game on the fascinating and important jetliner industry." -RICHARD ABOULAFIA, Vice President - Teal Group
“AeroDynamic is a fascinating history of the civil aviation ecosystem and captures the depth and nuance of how this unique industry works. This is a must-read for anyone interested in aviation.” -PAUL ADAMS, Former President – Pratt & Whitney
“AeroDynamic shines the light on many important and underappreciated events and forces that have shaped the commercial aerospace business, including the regional jet revolution, the significant contributions of engine and systems suppliers, and the importance of the aftermarket.” -ALAIN BELLEMARE, President and Chief Executive Officer - Bombardier Inc.
“Finally, a well-researched deep dive into the complex global supply network that is the 21st century commercial aviation industry.” -CAROLYN CORVI, Former Vice President – Airplane Programs – Boeing
“A comprehensive and balanced look at the fascinating and complex business of producing airliners. Kevin has sought to go beyond the sound bite and provide a clear insight into this incredible industry.” -RICHARD GOODHEAD, SVP, Marketing - Rolls-Royce Civil Aerospace
“AeroDynamic weaves the story of the development of the strategic raw materials sector into the jetliner industry.” -DAWNE HICKTON, Former CEO – RTI International Metals
“If you only read one book about the history and evolution of the commercial aerospace industry, this is it! Kevin Michaels’ rich description of commercial aerospace and all its industrial parts as an ecosystem is spot-on and enormously insightful. I only wish I had access to such a reference 20 years ago.” -CLAY JONES, Former CEO - Rockwell Collins
“AeroDynamic provides an evolutionary road map of the key trends, events, and people that have shaped our aerospace industry over the past three decades. Kevin Michaels’ insights along the way make this book a must-read for anyone entering the industry or building a long-term aerospace strategy.” -BRADLEY MORTON, Former President - Eaton Aerospace Group
“Dr. Kevin Michaels' aviation knowledge has come shining through. I know of no other author who has managed to create a book so absolutely full of commercial aviation facts, figures, and accounts. It is a tremendous read and a truly significant addition to the library of commercial aviation history.” -COLIN STUART, Former VP, Marketing - Airbus
ABOUT THE BOOK
AeroDynamic: Inside the High-Stakes Global Jetliner Ecosystem traces the transformation of the commercial aircraft business from 1990 to the present. This $300B industry is not only the pinnacle of high technology and advanced manufacturing; it is also amongst the largest export industries for many advanced economies and a key enabler of military aerospace and national defense.
While high-profile manufacturers like Boeing and Airbus receive the lion’s share of media attention, AeroDynamic approaches the industry from an ecosystem perspective. There are hundreds of suppliers behind each shiny new aircraft that rolls off the assembly line. Indeed the major aircraft manufacturers account for just 40% of total aerospace activity; AeroDynamic shines the light on the other 60%.
Several narratives are explored including the:
role of globalization
implications of new “Tier 1” supply chain strategies
evolution of aircraft propulsion and systems segments
growing importance of aircraft maintenance, repair, and overhaul
Written in an engaging, accessible style, AeroDynamic is a must-read for aerospace executives and managers, government and economic development officials, undergraduate and graduate engineering and business students, management and investment advisors, and aviation enthusiasts.
ABOUT THE AUTHOR
Kevin Michaels, Ph.D., has 32 years of aerospace experience, and is a globally recognized expert in the aerospace manufacturing and MRO sectors. He is Managing Director and founder of AeroDynamic Advisory and has a broad range of consulting expertise developed from engagements with leading aerospace companies. A contributing columnist to Aviation Week & Space Technology, Michaels holds B.S. Aerospace Engineering and M.B.A. degrees from the University of Michigan, and M.Sc. and Ph.D. degrees in International Relations from the London School of Economics.